Sure, you can target ads by keywords, age, and gender… but have you ever thought about what all that means? Not every generation is the same or will respond to the same tactics!

In this week’s episode, we take a look at the different trends of Boomers, Gen X, Millennials, and Gen Z. Where do they hang out online? What are their spending habits? What key phrases will get them to buy your book… or cause them to run away in disgust? You might be surprised at which generation is the most ready to buy your book, what it takes to actually hook Gen X… or why KU might be the best fit if you write YA!

Tune in for new episodes EVERY single Monday.

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Read the full transcript below.

(Please note that it’s automatically generated and while the AI is super cool, it isn’t perfect. There may be misspellings or incorrect words on occasion).

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